Source Markets for Brazil: How Each One Travels

Regional

Short stays, sun and beach, mostly booked through agencies — the volume market.

Argentina

Regional

5.8

Nights per trip

Couple

Travels as

Days ahead

64%

B2B channel

Looking for

Sun & Beach 47% Culture 8% Nature 8% Best season: Jan · Feb · Mar · Jul

Suggested programmes

Rio + Búzios

Essential 5–7 nights

Rio + Iguazú

Multi-destination 6–8 nights

Chile

Regional

4.9

Nights per trip

Family

Travels as

Days ahead

34%

B2B channel

Looking for

Sun & Beach 36% Culture 11% Nature 10% Best season: Dec · Jan · Feb

Suggested programmes

Rio + Iguazú

Multi-destination 5–7 nights

Rio + Salvador

Premium 6–8 nights Luxury

Paraguay

Regional

4.6

Nights per trip

Solo

Travels as

Days ahead

69%

B2B channel

Looking for

Sun & Beach 72% Nature 14% Culture 10% Best season: Jan · Feb · Dec

Suggested programmes

Uruguay

Regional

5.8

Nights per trip

Couple

Travels as

Days ahead

79%

B2B channel

Looking for

Sun & Beach 38% Visiting family 12% Culture 7% Best season: Dec · Jan · Feb · Mar

Suggested programmes

Rio + Búzios

Essential 5–7 nights

Rio + Iguazú

Multi-destination 6–8 nights

Andean

Short to mid stays, nature and culture — a growing source.

Perú

Andean

3.6

Nights per trip

Solo

Travels as

Days ahead

31%

B2B channel

Looking for

Nature 41% Sun & Beach 31% Culture 24% Best season: Feb · Oct

Suggested programmes

Colombia

Andean

3.9

Nights per trip

Solo

Travels as

Days ahead

30%

B2B channel

Looking for

Sun & Beach 38% Culture 33% Nature 24% Best season: Oct · Nov · Dec

Suggested programmes

México

Andean

5.4

Nights per trip

Solo

Travels as

Days ahead

50%

B2B channel

Looking for

Nature 45% Culture 27% Sun & Beach 26% Best season: Aug · Sep · Nov

Suggested programmes

Rio + Iguazú + Salvador

Premium 5–6 nights MICE

Rio + Búzios

Premium 5–6 nights

European

Long stays, higher spend, multi-destination trips.

España

European

9.4

Nights per trip

Solo

Travels as

Days ahead

43%

B2B channel

Looking for

Nature 39% Sun & Beach 30% Culture 27% Best season: Aug · Nov · Dec

Suggested programmes

Brasil + Argentina

Multi-destination 9–12 nights

Rio + Salvador

Premium 8–10 nights

Francia

European

10.6

Nights per trip

Solo

Travels as

Days ahead

37%

B2B channel

Looking for

Nature 37% Culture 34% Sun & Beach 23% Best season: Dec · Jan · Feb · Jul · Aug

Suggested programmes

Brasil + Argentina

Multi-destination 10–12 nights

Rio + Salvador + Foz

Premium 9–11 nights

Italia

European

12.5

Nights per trip

Solo

Travels as

Days ahead

62%

B2B channel

Looking for

Culture 43% Nature 29% Sun & Beach 25% Best season: Jul · Aug · Sep

Suggested programmes

Rio + Iguazú + Manaus

Premium 12–14 nights

Brasil + Argentina + Perú

Multi-destination 14 nights Luxury

Alemania

European

12.8

Nights per trip

Solo

Travels as

Days ahead

49%

B2B channel

Looking for

Nature 44% Culture 29% Sun & Beach 23% Best season: Feb · Mar · Dec

Suggested programmes

Brasil + Argentina + Perú

Multi-destination 12–14 nights

Manaus (Amazonas) + Foz

Premium 10–12 nights

Reino Unido

European

12.5

Nights per trip

Solo

Travels as

Days ahead

44%

B2B channel

Looking for

Culture 44% Sun & Beach 29% Nature 24% Best season: Feb · Mar

Suggested programmes

Rio + Manaus + Iguazú

Premium 12–14 nights

Brasil + Perú

Multi-destination 14 nights Luxury

Portugal

European

11.4

Nights per trip

Solo

Travels as

Days ahead

44%

B2B channel

Looking for

Visiting family 26% Sun & Beach 24% Culture 12% Best season: Nov · Dec · Jan · Feb

Suggested programmes

Rio + Salvador + Foz

Premium 10–12 nights

Brasil + Argentina

Multi-destination 12–14 nights

Long-haul

Long, high-value trips, often multi-country.

Estados Unidos

Long-haul

7.7

Nights per trip

Solo

Travels as

Days ahead

33%

B2B channel

Looking for

Culture 14% Sun & Beach 12% Luxury 12% Best season: Mar · Nov · Dec

Suggested programmes

Rio + Iguazú + Salvador

Premium 8–10 nights Luxury

Rio

Luxury 8–11 nights Luxury

Canadá

Long-haul

10.1

Nights per trip

Solo

Travels as

Days ahead

34%

B2B channel

Looking for

Sun & Beach 38% Nature 29% Culture 22% Best season: Dec · Jan · Feb · Mar

Suggested programmes

Rio + Iguazú + Salvador

Premium 9–11 nights

Brasil + Perú

Multi-destination 12 nights Luxury

Australia

Long-haul

14.5

Nights per trip

Solo

Travels as

Days ahead

53%

B2B channel

Looking for

Nature 45% Culture 36% Sun & Beach 16% Best season: Jan · Feb · Mar

Suggested programmes

Brasil + Argentina + Perú

Multi-destination 14 nights Luxury

Rio + Manaus

Luxury 14 nights Luxury

Source of the market figures: EMBRATUR, Market Insights 2026 (reference year 2025).

Know the market

Regional

Argentina

Chile

Paraguay

Uruguay

Andean

Perú

Colombia

México

European

España

Francia

Italia

Alemania

Reino Unido

Portugal

Long-haul

Estados Unidos

Canadá

Australia

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